Social Media Plan - Rosalind Moore's MLIS Capstone
SOCIAL MEDIA PLAN Rosalind Moore LIS622 ABOUT JAMES B. DUKE MEMORIAL LIBRARY JOHNSON C. SMITH UNIVERSITY
Johnson C. Smith University is a Historic Black Private University
The library staff serves about 1300 students and located in the heart of Charlotte, NC
WHY DOES OUR LIBRARY NEED TO INCORPORATE SOCIAL MEDIA? WHY DO WE NEED A SOCIAL MEDIA PLAN? CONT HOW ARE WE CURRENTLY MARKETING TO OUR JCSU
USERS? IS THIS TYPE OF MARKETING EFFECTIVE IN 2012? SO HOW DO WE PLAN? According social media researcher Blanchard there are four phases to the
adoption of a social media plan. Phase 1: Test Adoption Phase 2: Focused Adoption Phase 3: Operational Adoption Phase 4:Operational Integration WHICH SOCIAL MEDIA OUTLETS DO WE
UTILIZE? Phase 1: Research, research, and more research. Phase 2. Focus on Twitter, Facebook, and Thumblr. Phase 3. Operational- Create a social media committee, write a plan, and
designate individuals to test social media outlets. Phase 4:Integration and assessment TWITTER FACEBOOK
THUMBLR WHO WILL BE ACCOUNTABLE FOR THE THREE SOCIAL MEDIA SITES? Thumblr Student Diversity Advisory Board and Evening Library
Supervisor Facebook Social Media Work-Study Student and Public and Reference Services Librarian Twitter Social Media Work-Study Student and Educational Technology Librarian
COMPENSATION AND DEVOTED HOURS Thumblr- no additional fees but 10 hours devoted to social media Facebook- Social Media Work-Study 15 hours a week no fees
Twitter- Social Media Work-Study 15 hours a week No fees CONCLUSION References
Blanchard, O. (2011). Social Media ROI. Boston, MA: Pearson Education, Inc. Dewey, B. I. (2004). The Embedded Librarian: Strategic Campus Collaborations. Resource Sharing & Information Networks, 17(1-2), 5-17. Retrieved from EBSCOhost. Goldberg, K. (2009). Digital Signage Trends. Sound &
Video Contractor, 27(6), 34-37. Mathews, B. (2011, July 6). Why does my library use social media?. Retrieved from http://chronicle.com/blognetwork/theubiquitouslibrarian/2011/07/06/why-does-my-library-usesocial-media/ Mezick, E. (2007). Return on investment: libraries and student retention. The Journal of Academic Librarianship, 33(5), 561-566.
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