Media Training: How Not to Become Famous About Me Degree in broadcast journalism from Penn State
2 years in TV News, 9 in newspapers, 4 in radio MECA Communications Director/Rural Montana editor for 6+ years Its Not What You Say, Its What They Hear What we mean vs. how its taken
If public event or driving to a situation, plan ahead Be clear and concise, dont get cute Control the soundbite because they control the edit The Power Of Controlling the Edit
The Power Of Controlling the Edit Going Viral For The Wrong Reasons Three ways you can get yourself in trouble: TV interview
Mobile journalism The helpful member TV Interview Guidelines Used to be easy to spot Co-op often has a stock answer prepared
Easily deflected ButTimes have changed A New Age For Interviews TV/Newspapers no longer tomorrows news Be prepared to be on air before being asked
There is no second take or editing when LIVE How to handle TV/reporter interview If comfortable and authorized, answer questions briefly and directly
If not authorized, deflect in a helpful way Direct to someone on scene if possible, but give them time to prep How To Handle TV/Reporter Interview Avoid No comment and Im not allowed.
Use a member-focused response Im not sure how many people are out, were just doing our best to get them all back on as quickly as possible. Im sure the office can help you with that. Our crews/employees are handling the situation, but our manager should be able to get you that information.
New Journalism No Chance To Say No No longer just the TV camera Legit journalists going Live on Social Media EVERYONE has a camera People with no training, ethics standards or
boss are now the interviewer Handling Non-Professional With A Cellphone If interview, follow rules for TV interview. You are likely live, you cant be edited. Dont convict someone
Goal for the interviewer is to go viral. Stupidity and vulgarity are easy ways to do this Keep your cool, politely go about your job Remember they control the start and stop TV isnt here, but Rhoda Young is.
And she isnt worried how her subjects look When Helpful Isnt Members may tape you to say thanks, or because they appreciate the work you do
This is good until it isnt One well-meaning video with an OSHA or other violation could expose co-op to fines or lawsuits Prevent The Helpful Video From Hurting Nothing to see here
Always assume you are being filmed Be safe, follow policies and regulations A Quick Recap Be prepared to be interviewed Assume you are always being filmed
Be courteous and keep any denial memberfocused Be safe at all times, follow policies and regulations
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