Optimizing Images for Web

Optimizing Images for Web

ALL YOU EVER WANTED TO KNOW ABOUT PREPARING IMAGES FOR WEB & PRINT A brief tutorial What we will cover: Acquiring Images Best Practices

Optimizing for Web Optimizing for Print Where to Get Help Q&A Step 1: Options for choosing your photo Image Resources

Use your own images images.ucmerced.edu Stock photography Multimedia Coordinator - Veronica Adrover [email protected] edu

Best Practices Avoid clip art if possible Keep the photographic style the same Always keep in mind the UC branding Never use images that don't belong to you or the UC Avoid small, pixelated photos Optimize - optimize - optimize Request a photo shoot

Use hypens (-) instead of underscores (_) in filenames for search engine friendliness and readability Using Photoshop to Optimize Your Photographs For Web

Adobe Photoshop http://software.ucmerced.edu Industry standard PS Elements Inexpensive, only $31.56 Well documented; lots of tutorials available

Photoshop Optimize Steps File > Open Image > Image Size: Reduce to 96dpi File > Save for Web: Select JPEG format, reduce Quality to 70-100k file size using slider find a balance between quality and

file size in this range Optimize Steps for Web Use Open photo in Photoshop Reduce image resolution (dpi) to 96 Reduce image dimensions; 525 pixels width for full width, otherwise resize to desired in PS For custom sliders (not photographs), 450 x 300

pixels are the proper dimensions Save as JPEG, 70-100k is optimized. Use Drupal to upload to your site Using Photoshop to Optimize Your

Photographs For Print Optimize Steps for Print Use Open photo in Photoshop Resize image resolution to 300 (dpi) Convert color format from RGB to CYMK

Save as .TIF or .EPS; absolutely no JPEGS (jpegs are for web) Overview Use only photos owned by you or the UC images.ucmerced.edu Download Adobe Photoshop Elements Optimize for Web: 96dpi, max

width 525px Optimize for Print: 300dpi, CMYK color mode, save as TIF or EPS Ask us for help FAQs available at communications.ucmerced.edu

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