Media Strategies - Ms. Perry's Website

Media Strategies - Ms. Perry's Website

MEDIA STRATEGIES How does the media convince us of things? Media Strategies Coca Cola 1950s https://www.youtube.com/watch?v=im1fsVHt0i8

1971 https://www.youtube.com/watch?v=1VM2eLhvsSM 1980s https://www.youtube.com/watch?v=xffOCZYX6F8 1990s

https://www.youtube.com/watch?v=z5GVljsL8yg 2014 https://www.youtube.com/watch?v=HUzPwIP9BqE 1. Bandwagon Bandwagon is an appeal to the subject to follow the

crowd, to join in because others are doing so as well. Everyone else is doing it Bandwagon = propaganda 2. Cartoons or cute characters

Why does this strategy work? 3. Celebrity Endorsement Nikon Aston

Kutcher Pepsi Micha el Jackson Honda Bruc e Willis

Got Milk Campaign 4. Emotional Appeal This Driver Safety ad Is an example And this one by Sally Struthers

5. Facts and Figures The media use facts and figures in order to show credibility. They convince you of

something by showing you data. However, the data can be misleading or can exclude important information.

6. Gender or Sex Appeal Why does this appeal to people? How does it appeal to men? To women? Are there differences in

how both genders react to advertisements? 7. Name calling Usually found in political ads, name calling is intended to discredit an opponent.

Graphic Cigarette Warnings Evoke Important Emotions Vying for the Buying: Apply versus Samsung Samsung S3

8. Plain folks Why would people want to be considered simple folk? 9. Shock Appeal

Advertisements with shock appeal deliberately startle and offend its audience by violating norms for social values and personal ideals. Shock advertising is designed to break through the advertising clutter to capture attention and create buzz.

10. Snob Appeal Some companies brand themselves as only being for rich people. Why do you think this is? 11. Testimonials Testimonials are statements written or spoken by

consumers of products. They back up companies claims that their products work or are of high quality. Think infomercials or exercise programs Sometimes testimonials are made to discourage the use of a product.

Recently Viewed Presentations

  • CSR for the Future February 26th 2016 CBK

    CSR for the Future February 26th 2016 CBK

    Asset Protection Program (APP) The Asset Protection Program . partners with customers . in the reduction of personal and asset risk through three strategies tailored to each of PEMCO's insurance offerings: 1. Property Risk Assessment. 2. Defensive Driving Courses. 3....
  • , E R H U T CT ND

    , E R H U T CT ND

    It is better to die free than live under tyranny. How do we find the theme? Sometimes explicit (directly stated) Most often in fiction, the theme is implicit (hinted at or suggested) Themes can be inferred through: Metaphors. Similes. Personification....
  • Chemistry 1 HT Warm up - thomastallisscience.weebly.com

    Chemistry 1 HT Warm up - thomastallisscience.weebly.com

    Chemistry 1 HT Warm up Producing ethanol - steam Ethanol can be produced by hydration of ethene with steam in the presence of a catalyst Vegetable oils Plant oils The plant material is crushed and the oil removed by pressing...
  • COMPUTER SCIENCE - Widener

    COMPUTER SCIENCE - Widener

    COMPUTER SCIENCE Author: Kortsarts Last modified by: Kortsarts Created Date: 6/13/2011 7:58:12 PM Document presentation format: On-screen Show Company: Home Use Inc. Other titles: Arial Times New Roman Wingdings Layers Default Design COMPUTER SCIENCE Slide 2 Slide 3 Computer Science...
  • Blending Apples and Oranges - MIT Media Lab

    Blending Apples and Oranges - MIT Media Lab

    Adding Common Sense into Artificial Intelligence Common Sense Computing Initiative Software Agents Group MIT Media Lab * * * * * * * * * * * * * * * Blending Two data sets are combined in a way...
  • Transient Fluid Solutions and Queueing Networks with Infinite

    Transient Fluid Solutions and Queueing Networks with Infinite

    Treating Z and T as fluid and assuming continuity: Rate Stability Theorem Overview: MCQN model Transient Fluid Solutions Infinite Virtual Queues Near Optimal Finite Horizon Control Back to the example network: Example realizations, N={1,10,100} seed 1 seed 2 seed 3...
  • Native Americans Before Europeans New World Cultures At

    Native Americans Before Europeans New World Cultures At

    Inca Empire (religion) Ancestor worship was a central part of Incan theology. ... terrace farming. 6. The Aztec use of the calendar and the Maya writing system both illustrate that pre-Columbian cultures in the Americas. traded extensively with Africa.
  • Permanent Change of Station - TRICARE

    Permanent Change of Station - TRICARE

    Permanent Change of Station. ... The next slide provides contact information that may be helpful to you for using your TRICARE benefit. Looking for More Information? This slide shows contact information for stateside and overseas regional contractors, as well as...