Introduction to Global Business 1e - Cengage

Cultural Issues and Differences: Hofstede's Dimensions of National Culture. Masculinity vs. Femininity. The values that are traditionally associated with one gender or the other. Long-Term vs. Short-Term Orientation . The extent to which members of a given society value long-term...

Uploaded by: Murkka Svensdottir
Filesize: 357 KB