Chapter 3 Paradigms and Communication Theory Paradigms and Communication Theory Paradigm Shift (see discussion of Kuhn, Ch. 2) Paradigm: Metatheory: Theoretical Perspective Paradigm
Paradigm Theory Type Theory Paradigm Theory Type Theory Type Theory Theory Metatheoretical Assumptions
Ontology Nature of reality Human nature, etc. Epistemology How is knowledge gained How does knowledge accumulate etc.
Axiology The Subjective-Objective Dimension Ontology/ Epistemology Subjective Objective (Source: Burrell and Morgan, 1979: 3)
http://www.emeraldinsight.com/fig/1600110302002.png The Subjective-Objective Dimension The subjectivist approach to social science The objectivist approach to social science Nominalism ontology
Realism Voluntarism human nature Determinism Anti-positivism epistemology Positivism
Ideographic methodology Nomothetic (Source: Burrell and Morgan, 1979: 3) Scientific key words
CauseEffect, influence, affect, lead to Factors, variables Predict Generalizable Analytic/reductionistic Quantitative (or qualitative) Humanistic key words Contextual Interpretive Social construction
Holistic Subjective Qualitative (usually) The Social Change/Status Quo Dimension Radical Social Change Axiology Regulation/Status Quo/Observation (Source: Burrell and Morgan, 1979: 3)
Critical key words Power (struggles, etc.) Production and reproduction of social structures (like sexism, racism, classism) Empowerment, emancipation, resistence Social relations
Ideology, hegemony Social change Qualitative or quantitative Four Paradigms for Social Analysis THE SOCIOLOGY OF RADICAL CHANGE Radical humanist Radical structuralist
SUBJECTIVE OBJECTIVE Interpretive Functionalist THE SOCIOLOGY OF REGULATION (Source: Burrell and Morgan, 1979: 22) But usually only 3 in communication!
RADICAL CHANGE CRITICAL: Social change OBJECTIVE SUBJECTIVE HUMANISTIC: Observe/ Interpret SCIENTIFIC: Predict/ Control
REGULATION (Source: Burrell and Morgan, 1979: 22) Building Communication Theory Chapter 3 Two debates in Communication 1977: Laws, Rules Systems 1983: Scientific, Humanistic, Critical Todays debates? What would you find at a communication
conference today? What do you find in the School of Communication at Illinios State University? BREAK Perspectives in QL Comm Phenomenology Sociocultural tradition Ethnomethodology Symbolic
Interactionism Social Constructivism Ethnography of Communication Structuration Theory Actor Network Theory Perspectives in QL Comm Critical Tradition Modernism/Postmodernism Feminism Postcolonial
theory Critical race theory/Orientalism/Whiteness Cultural Studies 8 Moments (Denzin & Lincoln, 2008, pp. 3 ff.) Traditional (1900-1950) Modernist (Golden Age) (1950-1970) Nave
realism Blurred genres (1970-1986) Crisis of representation (1986-1990) 8 Moments (Denzin & Lincoln, 2008, pp. 3 ff.) The postmodern (1990-1995) Post-experimental inquiry (1995-2000) Methodologically contested present (2002004) Fractured future (2005)
Funding Sources: - Canadian Research Chair - Canadian Foundation for Innovation - JELF - Offshore Exploration Research Association (Halifax, Nova Scotia, Canada) - Department of Energy Nova Scotia - Mitacs - SMU FGSR Thank you How it works - Lipidomics...
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