A Level PE

A Level PE

A Level PE Mr Wills 03/01/2020 Positive and negative impacts On

Society

Individual sports Performers Spectators Study tip When describing the factors leading to the

commercialisation of physical activity and sport, comment on the growth in participation and spectatorship, the increase in media interest and links between professional sports performers, sponsorship and advertising. Coverage of sport by the media today and

reasons for the changes since 1980s Sport is a commodity of commercial organisations. Media help to promote sport and commercial partners Golden triangle sport sponsorship - media

Coverage of sport by the media today and reasons for the changes since 1980s In the 1980s., media coverage of sport was significantly different from the coverage today. Sexism was a feature of the sports coverage at the time, with very little attention paid to female sport.

Internet did not exist 1989 Satellite TV did not exist - 1989 Television Terrestrial free-to-air (BBC, ITV, C4, C5) Satellite subscription (Sky, Virgin, BT)

Pay-per-view (Box office) Radio Dedicated sports stations Local and national radio

Written press Newspapers - Tabloids; tend to have large sections devote to sport, focus on popular and male dominated sports - Broadsheets; more depth, more variety, still male dominated

Magazines sport specific, famous/celebrity athletes. Internet Sports websites Club sites

Social media Internet Sports websites Club sites Social media

Coverage of sport by the media today and reasons for the changes since 1980s

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