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Executive Certificate Program in Business StrategyA Mini MBA from the Michael J. Coles College of BusinessDan Stotz, Executive Director of Executive Education Programs, Michael J. Coles College of Business, 470-578-3685, [email protected]

Executive Certificate Program in Business StrategyA Mini MBA from the Coles College of Business Why should you attend a Kennesaw State University program? Meet the Research and Teaching Team Topic 1: Strategic Thinking: The Planning Phase Topic 2: Strategic Marketing: Growing Revenues in the Digital Age Topic 3: Strategic Human Resources: Winning the War for Talent Topic 4: Strategic Finance: Understanding the Language of Business Topic 5: Strategic Business Models: Mastering the 9 Building Blocks Topic 6: Strategic Data Analytics: Identifying Key Insights Topic 7: Strategic Change: Building an Agile Organization Topic 8: Strategic Innovation: Creating and Delivering New Value Topic 9: Strategic Decision-Making: The Execution Phase Program Credential: Executive Certificate in Business Strategy Bonus Feature: Leadership Excellence Mobile-Learning Program Program Location 1: Sandy Springs Area, Location to be Announced Program Location 2: Downtown Marietta, IgniteHQ Innovation Center Program Registration: Instructions for how to register34567891011121314151617182

Kennesaw State UniversityMichael J. Coles College of BusinessWhat’s special about Kennesaw State University?A leader in innovative teaching and learning, Kennesaw State University offers more than 150undergraduate, graduate and doctoral degrees to its more than 35,000 students, and theuniversity’s alumni network is 100,000 strong. As a Carnegie-designated doctoral institution, weare one of the 50 largest public institutions in the country. Kennesaw State University was recentlyrecognized as one of the country’s most innovative universities by U.S. News and World Report.Why choose a Mini MBA Program from the Coles College of Business?The Mini MBA Program is designed and taught by the same faculty who teach in our highly-rankedMBA and Executive MBA programs. The Coles College of Business faculty facilitate the program inclose collaboration with senior executives known for their business and leadership expertise.— The College’s Executive MBA program was recently ranked as the #1 EMBA program in Georgiaand ranked #7 in the world by CEO Magazine.— The College’s Part-Time MBA program was also recently ranked as the #1 part-time MBAprogram offered by a public university in Georgia by the U.S. News and World Report.— The College’s EMBA program was recently ranked #3 in teaming by Businessweek.3

Meet the Research and Teaching TeamFaculty members and practitioner experts assigned to the The Future of Business Program—Coles Mini MBADan StotzExecutive Director ofExec Ed will serve asProgram Director andwill be responsible forbuilding the program’scontent and leading theMini MBA faculty team.Terry LoeKSU Coles Professor andCo-Director of the Centerfor Professional Sellingspecializing in professionalselling and ethics. Earneda Ph.D. from the Universityof Memphis.Steve OlsonAward-winningBusiness SchoolProfessor specializingin the CompetingValues Framework(CVF) business model.Ph.D. from Emory.Sheb TrueKSU Coles MBA & EMBAprofessor specializing instrategic marketing andinternational business.Earned a Ph.D. fromthe University ofMississippi.Tim BlumentrittKSU MBA Professorspecializing in strategicmanagement andfamily businesses. Timearned a Ph.D. inManagement for U. ofSouth Carolina.Amy HenleyAssociate Professor andDirector of the MBAProgram. Dr. Henleyteaches organizationalbehavior and HR strategy.She earned Ph.D. inOrganizational Behavior.Jennifer PriestleyKSU Professorspecializing in datascience, analytics anddata management.Earned a Ph.D. inDecision Sciences.Roger tutterowKSU Coles Professor ofEconomics and Directorof the EconometricCenter specializing inmacroeconomicanalyses of local andnational economies.Richard Clune, Jr.KSU MBA Professor andDirector of the Schoolof Accountancy. Rich isalso a CPA and formerpartner with PwC. Hespecializes in auditingbusiness processes.Alison KeefeKSU Coles EMBA Professorof Economics specializingin finance, economicsand quantitative analysis.Earned a Ph.D. in Financeand Economics.Steve SmaltKSU Coles Associateprofessor and CertifiedPublic Accountantspecializing in financialstatement analysis.Ph.D. in Accounting.Erin WolfKSU Coles EMBAProfessor specializingin corporate strategy,business developmentand intrapreneurship.MBA from HarvardUniversity.Everett DarbyFormer Coca-Colaexecutive and Partner inGrowthRiver Consultingspecializing in businessinnovation and changemanagement. MBA inInternational Business.Don LangKSU Coles EMBAInstructor specializingin human capitalmanagement, conflictmanagement, teamdynamics and businessmanagement.James TompkinsKSU Coles EMBAInstructor specializingin economics,corporate finance,and quantitativeanalysis. Ph.D. fromOhio State University.Humyan ZafarKSU Coles AssociateProfessor ofInformation Systemsspecializing in ITstrategy andcybersecurity. Ph.D.,University of Texas.4

Strategic Thinking: The Planning PhaseSuccessful business leaders don’t predict the future, they create the future!Session DescriptionStrategic thinking represents theprocess that defines how leaders thinkabout, assess and create the future forthemselves and their customers.Key Discussion AreasThe facilitator will lead discussions on:— Strategic thinking in both the shortterm and long term— Best-in-class strategic models andframeworks including Porter’s FiveForces Model— Proven techniques for achievingalignment between the organizationalstrategy and departmental goalsIntended Learning OutcomeParticipants will better understand thebest practices for improving strategicthinking and strategic planning.This session will include a guest appearance by a highly-respectedsenior executive from a Fortune 100 company in the Atlanta area,known to have mastered the art and science of strategic thinking—andthe ability to inspire others to implement a strategic vision.5

Strategic Marketing: Growing Revenues in the Digital AgeDeveloping a marketing strategy that attracts new customers and inspires current customers to remain loyal.Session DescriptionOverview of the ever-changingmarketing landscape and its impact onevery industry. Focus on new trends indeveloping and implementing aninnovative marketing strategy.Key Discussion AreasThe facilitator will lead discussions on:— The power of database marketing asthe foundation of a marketing strategy— The growing importance of socialmedia marketing— Search Engine Optimization and thefuture of online purchasing— New trends in digital marketingIntended Learning OutcomeParticipants will better understand theimportance of building and supporting aculture that drives marketing savvy atevery level of the organization.The Coles College of Business marketing faculty will cover the keyelements of marketing that every professional needs to understandwith a special emphasis on the future of marketing—both theopportunities and the challenges. Today’s customers are becomingmore and more informed and technology savvy creating the need forcreative thinking at all stages of the marketing process.6

Strategic Human Resources: Winning the War for TalentProven strategies for identifying, attracting, developing and retaining top talent.Session DescriptionOverview of the best practices inhuman capital management with afocus on recruitment, development,and retention of top talent.Key Discussion AreasThe facilitator will lead discussions on:— Growing importance of attractingand retaining the “right” employees— Creating a positive and productivecorporate culture— Importance of mentoring andcoaching to develop employees— Developing leaders at all levels ofthe organizationIntended Learning OutcomeParticipants will better understand theopportunities and challenges ofdeveloping and retaining top talent.This session will include a guest appearance by a senior HR executivefrom a Fortune 100 Atlanta company known for innovations in humancapital management and leadership development. Discussions willfocus on the leader’s role in creating a corporate culturethat attracts and retains “A” players.7

Strategic Finance: Understanding the Language of BusinessDevelop the knowledge and skills needed to understand and discuss financial strategies.Session DescriptionIntroduction to the key principles andpractices of accounting includingfinancial reporting, taxation, auditingand analysis.Key Discussion AreasThe facilitator will lead discussions on:— Overview of the most commonelements of an accounting system— Traditional approaches to financialand cost accounting— Best practices for managerialplanning, control and budgeting— Determining the profitability ofinvestmentsIntended Learning OutcomeParticipants will be more confident intheir ability to understand and discussaccounting and financial reportingstrategies and concepts.The faculty members in the Department of Accounting at the ColesCollege of Business are known for their ability to effectively presentthe basic elements of accounting principles. They are a key reasonwhy the Executive MBA program at the Coles College of Business wasrecently ranked as the #1 program in the State of Georgia.8

Strategic Business Models: Understanding the BusinessDeveloping a business model strategy that continuously creates, delivers and captures value.Session DescriptionOverview of the nine building blocks ofany business model that is used tolaunch a new product or service. Itbuilds the business case for new ideas.Key Discussion AreasThe facilitator will lead discussions on:— Customer Segments— Customer Relationships— Channels— Revenue Streams— Value Propositions— Key Partners— Key Activities— Key Resources— Cost StructureIntended Learning OutcomeParticipants will understand the keyelements of a business model and itsimportance as a driver of growth.The Business Model Canvas (BMC) was developed by AlexanderOsterwalder and Yves Pigneur, authors of the best-selling bookBusiness Model Generation. The book offers powerful yet simpletools for understanding, designing and implementing business models.9

Strategic Data Analytics: Identifying Key InsightsLearn best practices for translating data into meaningful information and insights.Session DescriptionCompanies tend to be data rich and informationpoor. Data is typically inexpensive and easy tocapture and store. This session will provide thebest practices for translating the data intomeaningful information and insights.Key Discussion AreasThe facilitator will lead discussions on:— Best practices in data management, datamodeling and data mining— Experimental design and market analysis— Utilizing data analytics to improve processefficiencies and drive profitability— Methods for getting the most out of your dataIntended Learning OutcomeParticipants will better understand theimportance of, and techniques for, gatheringand analyzing data to improve decision-makingand drive organizational change.Professor Jennifer Priestley, Ph.D. is the Executive Director atthe Center for Statistics and Analytical Sciences at KennesawState University. This award-winning Center providesanalytical support to both the university community and thelarger business communities.10

Strategic Innovation: Creating New ValueHarnessing the power of Google’s Competing Values Framework (CVF) approach to innovation.Session DescriptionOverview of the Competing Values Framework (CVF)that was named one of the Top 10 business models byFinancial Times. The CVF is used to guide strategicthinking in the areas of innovation, leadership andorganizational change. The CVF has been identifiedas the key to Google’s financial success.Key Discussion AreasThe facilitator will lead discussions on the following:— Overview of the ways to create and deliver value— Best practices for driving short-term performance— Importance of long-term people development— Practices needed to create breakthrough innovations— Driving profitability via incremental improvementsIntended Learning OutcomeParticipants will understand and appreciate the fourdifferent ways that individuals, teams andorganizations can create and deliver value for theircustomers and stakeholders.11

Strategic Change: Building an Agile OrganizationLearning how to plan, communicate and implement a major change initiative.Session DescriptionOverview of the best practices in leading and managingchange as developed by John Kotter, Harvard BusinessSchool professor and researcher, in his book LeadingChange. This change management process is a resultof 25 years of research and business application.Key Discussion AreasThe facilitator will lead discussions on:— Understand the need for change— Enlist a core change team— Develop the vision and strategy— Create a sense of urgency— Communicate the vision— Inspire others to take action— Track and communicate change progressIntended Learning OutcomeParticipants will better understand how to plan,communicate and implement a major changeinitiative; including building the business case for theproposed change.This session will focus on the intersection ofinnovation and change—and the leadership skillsthat successful innovators and change agents useto create a healthy organizational culture.12

Strategic Decision-Making: The Execution PhaseDeveloping the strategic plan is the easy part. Building the tactics to execute the strategy is hard.Session DescriptionStrategic decision-making representsthe process that identifies the SMARTgoals and tactics needed to executethe strategic plan.Key Discussion AreasThe facilitator will lead discussions on:— How to develop strategic SMARTgoals that are specific, measurable,assigned, realistic and relevant, andtime-bound.— Best-in-class strategic tactics andprocesses for implementing thestrategic plan.— Proven techniques for monitoring andrealigning strategic tactics.Intended Learning OutcomeParticipants will better understand thebest practices for implementing astrategic plan.This session will include a guest appearance by a highlyrespected senior executive from a Fortune 100 companyin the Atlanta area, known to have mastered the art andscience of implementing a successful strategic plan.13

Executive Certificate in Business StrategyUpon program completion, participants will receive a KSU Executive Certificate in Business Strategy14

Bonus Feature: Digital Badge in Leadership ExcellenceIn addition to the Mini MBA, you have access to 40 hours of highly-engaging leadership development contentDelivered Directly to your Desktop,Laptop, Tablet or Smart PhoneThe Digital Badge in Leadership Excellence program isdesigned using the best practices in gamification andmicro-learning. You have never experienced onlinelearning like this before!The Program TopicsExperience highly-engaging 45-minute modules: Create and Communicate a VisionSet Strategic and SMART GoalsDelegate Effectively and Organize for ExcellenceDrive Productivity and Foster a Positive EnvironmentManage Time and StressUnderstand Self and Others; Communicate EffectivelyCoach for Performance; Coach for DevelopmentBuild and Lead Teams; Resolve ConflictsManage Core Processes; Make Decisions ParticipatoryDefine and Scope Projects; Build Schedules and BudgetsLead Change; Think Creatively, Cultivate InnovationBuild and Nurture Relationships; Negotiate CommitmentsExercise Power and Influence; Present Inspiring IdeasAt the end of the mobile-learning program, youwill earn a Digital Badge in Leadership Excellencethat you can display on your LinkedIn profile page.15

Location, Dates and Pricing: Sandy Springs AreaThe program sessions will be designed and facilitated by faculty and practitioner experts from the ColesCollege of Business Executive MBA Program—ranked #1 in Georgia and #9 in the world by CEO Magazine!Program Dates:The Mini MBA Program in SandySprings is offered from 6-9 PM onThursday nights, once a month.The 2018 dates are:Program Location: To Be AnnouncedThe program will be held at either the Mercedes-Benz North AmericanHeadquarters or at Roam Perimeter—both located in Sandy SpringsApril 26May 24June 21July 26August 23September 20October 25November 15December 20Program Price: 3,895 per person and includeseducational fees, refreshments,books, materials and access tothe Leadership Excellence mobilelearning program and content.To Register:Contact Coles Executive Educationat 470-578-3685 or send an emailto [email protected] new Mercedes-Benz NorthAmerican Headquarters in Sandy Springsis located at the corner of GA-400 andAbernathy Road. The 93 million stateof-the-art complex comprises of morethan 200,000 square feet of office spaceand features a conference center, userfriendly training rooms and classrooms,gym, a child care facility, cafeteria,coffee bar and a walking trail.The new Roam Perimeter Center islocated on Hammond Drive just northof I-285 and east of Georgia 400, and isalso located right across the streetfrom the Dunwoody MARTA Station.With over 14,000 square feet ofworkspace, Roam Perimeter Center’smeeting rooms and training rooms offeran innovative, and elegant, teachingand learning environment16

Location, Dates and Pricing: Cobb County (Option 2)The program sessions will be designed and facilitated by faculty and practitioner experts from the ColesCollege of Business Executive MBA Program—ranked #1 in Georgia and #9 in the world by CEO Magazine!Program Dates:The Mini MBA Program in CobbCounty is offered from 6-9 PM onTuesday nights, once a month.The 2018-19 dates are:September 18, 2018October 16November 13January 15, 2019February 12March 12May 14June 11July 16Program Location: IgniteHQ57 Waddell Street SE, Marietta, GA, 2 Blocks from Marietta SquareIgniteHQ is a hybrid of a modern-day business incubator, a coworking hub and atraining center designed to meet the needs of innovators, entrepreneurs andbusiness leaders seeking to expand their knowledge and skills.Program Price: 3,895 per person and includeseducational fees, refreshments,books, materials and access tothe Leadership Excellence mobilelearning program and content.To Register:Contact Coles Executive Educationat 470-578-3685 or send an emailto [email protected]

Registration Options: Online, Email or by PhoneWe know you’re busy and your time is valuableso there are three different ways you canregister for The Executive Certificate Programin Business Strategy: A Mini MBA offered bythe Coles College of Business at KennesawState University.Register via PhoneCall one of the Exec Ed Staff Members:Brenda Luther, 470-578-3414Jenifer Renshaw, 470-578-6050Dan Stotz, 470-578-3585Register via EmailSend email message to the Executive Director:[email protected] via OnlineVisit the Coles Executive Education Website:coles.kennesaw.edu/executive-education18